What is the purpose of the Custom report builder in QuickBooks Online Advanced?

The Custom report builder in QuickBooks Online Advanced serves the specific purpose of generating personalized reports from various data sources within the application. This tool enables users to tailor reports based on their unique business needs, allowing them to select specific metrics, dimensions, and filters to ensure the information presented is relevant and actionable. By customizing reports, businesses can gain deeper insights into their financial performance, making it easier to make informed decisions.

Utilizing the custom report builder, users can easily access a wide variety of data points—ranging from sales and expenses to inventory levels—creating a comprehensive view that standard reports might not provide. This feature is particularly valuable for organizations with unique operational requirements, as it empowers them to track performance indicators that are most pertinent to their objectives.