Where do you go to add a new customer to QuickBooks Online?

To add a new customer in QuickBooks Online, the most appropriate action is to navigate to the "Sales" section in the left-hand navigation. Within the Sales area, there is an option to manage customers. This is where you can find features related to invoices, payments, and customer information.

The "Sales" section provides a dedicated environment for handling all customer-related activities, making it easy to access and manage customer profiles. When a new customer is added here, it directly integrates with your sales transactions, allowing for seamless tracking and management of accounts.

While the other options may have functions relevant to different areas of QuickBooks, such as the Gear icon for account settings or the + New button for general transactions, the specific task of adding a customer is best accomplished through the dedicated Sales section. This not only streamlines the process but also provides a more comprehensive set of tools for managing customer information.