Where do you go to create a custom role in QuickBooks Online Advanced?

To create a custom role in QuickBooks Online Advanced, you navigate to the Gear icon and then select "Manage users." In this section, the platform provides options for managing user roles, including creating new custom roles tailored to specific needs within your organization. This pathway allows you to customize permissions and access levels effectively, ensuring that users only have the capabilities necessary for their job functions.

The other options do not lead to the correct location for creating custom roles. For example, while the "+ New" button is a common way to initiate actions in various contexts, it does not specifically guide users to the roles management section. Similarly, the left-hand navigation and home dashboard options do not direct you to the role management features, which are consolidated under the Gear icon, making it the proper route for setting up and modifying roles in QuickBooks Online Advanced.