Which statement accurately reflects the use of a product or service bundle?

The correct answer highlights that a product or service bundle can consist of both products and services offered together. This approach allows businesses to combine various offerings to provide customers with a more comprehensive solution that meets their needs more effectively than individual products or services alone. Bundling can enhance customer satisfaction, increase perceived value, and often leads to improved sales performance by simplifying the purchase decision.

In this context, customization of bundles is possible, allowing businesses to cater to specific customer preferences, which is why the statement about customization being impossible is not accurate. Additionally, bundles are not restricted to just digital products; they can encompass physical goods, services, or a combination of both. Lastly, while bundles can be offered at fixed prices, they are not required to have a fixed price. Businesses may choose to offer flexible pricing for bundles based on the components included or other promotional strategies.